A Case Study of Hair and Skincare New Products’ Pre-Launch Strategy Concern In Maywufa Corp
碩士 === 國立臺灣科技大學 === 企業管理系 === 96 === With the globalization and the prevalence of internet, enterprises of Taiwan face the pressure that consumers’ demands change very fast and new technology shorten new products lead time. This case is about the Hair Care and Skin Care department of Maywufa Corp....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66831005684578473088 |