The Brand Marketing Strategies of Museums--A Case Study of Taipei County Yingge Ceramics Museum
碩士 === 國立臺灣藝術大學 === 應用媒體藝術研究所 === 96 === ABSTRACT In recent years, museums have rapidly increased in numbers within Taiwan. We have also seen that competition from all sectors of the leisure industry have given consumers many choices that are diverse and worthwhile. Within the educational and leisur...
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| Format: | Others |
| Online Access: | http://ndltd.ncl.edu.tw/handle/74188441948148173222 |