The Moderating Effect of Country Culture to Relationship between the Country of Origin Effect on Brand Equity
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === This study mainly examined the effects of COD(country of design)and COM(country of manufacture) on consumers’ brand equity(BE) under the steategies of multinational production and international marketing. There is profic research in both the areas of country of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37977137633130421584 |