The analysis of customer-based Brand Association and Brand Loyalty：The case of Chinese Professional Baseball League
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === In March 2008, Taiwan is hosting the 2008 Baseball Final Olympic Qualifying Tournament. The stadium was crowded with baseball fans. In the end, the Chinese Taipei baseball team is qualified to the 2008 Olympic Games. Although there were always packed with people...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/27132659247282538515 |