Online Advertising Industry Analysis and Co-opetition Strategy of the Leading Firm
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === With over 20% annual growth rate in five consecutive years, online advertisement business has been one of the fastest growing industries in the twenty first century, especially for the paid search ad which is 76 times growth in market size during the past seven...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77202492659547717489 |