Factors Influencing Product Customization: A Cross-Cultural Research on Controversial Product
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === This study intends to determine the relationship between cultural factors and customization strategy of a global controversial product using Playboy magazine - a global coverage product that also perceived to be controversial – as a research target. Through a co...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60576885978183164054 |