The Dynamic Effect of Word of Mouth－Take American Movies as Examples
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === We live in a generation of fast economy and the tastes of the consumer are highly changeable. All enterprises want to catch the appetite of the consumers, giving them the best and the most suitable product. Meanwhile, in the generation that the information circu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/43972900313091788641 |