The Study of Electronic Word-of-mouth Effect and Online Group-buying Behavior
碩士 === 國立臺灣大學 === 國際企業學研究所 === 96 === For the past few years, online shopping and online group-buying action have been an important issue in consumer behavior of electronic commerce. Generally, it was considered that most online consumers would look over electronic word-of-mouth before online shoppi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40959710580355281727 |