How Product Knowledge Affects Consumer Innovativeness under Different Life Styles - Using Coffee as an Example
碩士 === 國立臺灣大學 === 商學研究所 === 96 === There is more and more innovation of products and services nowadays. It is vital for enterprises to draw up a series of appropriate marketing strategies to aim at the “innovators” of target customers while new products come out. Wells & Tigert(1971) ‘s research...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44605259915930633416 |