A Study on Market Segmentation and Customer Value-Taking Movie Market for Example
碩士 === 國立臺灣大學 === 商學研究所 === 96 === Considering the current movie market, the publication cost of a movie is very high. Meanwhile, customers have complicated requirements, and the trend of concentrated movie consumption is gradually clear. For both movie companies and movie broadcasting businesses’...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/93023376386692519120 |