The Effects of Picture Visualization and Verbal/Visual Congruency on Print Advertisement
碩士 === 國立臺灣大學 === 商學研究所 === 96 === Print advertisement is one of the important marketing communication tools, and it can convey merchandises’ benefit and value whether it is a physical product or impalpable service. Picture and words are the most important elements of print advertisement. This study...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34825480574502041682 |