The Study of the Effectiveness of Word-Of-Mouth (Buzz) Marketing - Take Dental Clinics with Implantation Practice
碩士 === 國立臺灣大學 === 商學研究所 === 96 === Nowadays positive Word-Of-Mouth (buzz) could bring great sales volume and profit to the enterprises because consumers more and more value the Word-Of-Mouth comment on either a product or a service before they make a buying decision. And it also shows that Word-Of-M...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51435549327779752313 |