The Effect of Regulatory Fit between Message and Investment Goal on Advertisement of Financial Product
碩士 === 國立臺灣大學 === 商學研究所 === 96 === Advertisement is becoming one of the most important marketing tools for financial products. This thesis is to study whether the communication effect of financial product advertisement will be influenced by the fit between the investment goals and the advertisement...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/03103548801187445136 |