Effect of Self-Regulatory Focus, Temporal Distance and Product Attributes on Preference and Choice of Product Upgrades: Cases of Digital Photo Frame and Digital Camera
碩士 === 國立臺灣大學 === 商學研究所 === 96 === The main goal of this study was to find out the effect of self-regulatory focus, temporal distance and product attributes on preference and choice of product upgrades. On the one hand, the importance of “product upgrades” is increasing to the firms recently. On the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/19388245460875865301 |