An Analysis of Vertical Control Policy in Two-Level Channel: Embedding Opportunism of Dealer in Inter-Brand Competition
碩士 === 國立臺灣大學 === 工業工程學研究所 === 96 === In the duopoly market, product quality of two firms is different. Price and quality of Name Brand products are higher, and price and quality of Generic Brand products are lower. Name Brand’s channel is two-level, including manufacturer, dealer and retailer. For...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56939491713881034580 |