From Experimental Marketing Perspective to Constructing the Strategic Experiential Modules of Eco-tourism

碩士 === 國立臺東大學 === 進修部休閒事業管理組碩(夜間) === 96 === The ecological and cultural resources of Cih Tong tribe at Fushan village, Beinan Township, Taitung County are very abundant. It is possible to promote the local natural and cultural charisma through the creation of experiential modules. It is also possib...

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Bibliographic Details
Main Authors: Chen, Mei-Ju, 陳美如
Other Authors: Kao, Ming-Rea
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/ua8s6s