The Impact of Product Quality, Service Quality and Experience on Customer Perceived Value-From Students' Point of View
博士 === 國立臺北大學 === 企業管理學系 === 96 === Creating customer value has become the next source of competitive advantage. In the past, the focus is mainly on how to manufacture products with high quality and to meet customer’s expectation by providing satisfied services. However, Pine and Gilmore (1999) decl...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04615402264459105703 |