The Study for Strategy of Private Brands of Hypermarket

碩士 === 國立臺北大學 === 企業管理學系 === 96 === The hypermarket in Taiwan has progressed for the past 20 years. Competitions became enormous as new businesses entering the market. To survive and stay ahead of the competition, low cost strategy is essential. Businesses in hypermarket influenced mostly from Eu...

Full description

Bibliographic Details
Main Authors: Cheng, Ay-Ling, 鄭愛齡
Other Authors: Chiu, Kuang-hui
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/58513162725672711630