THE STUDY FOR THE INFLUENCES OF PURCHASE BEHAVIOR THROUGH ONLINE BROWSING IN E-TAIL – INVESTMENT AND TRAVEL SERVICES AS EXAMPLE
碩士 === 國立臺北大學 === 企業管理學系 === 96 === The primary E-tails of the service industry in the B2C internet are investment, financial consultant, and travel service. The purpose of this study is to find the online browsing attitudes and intention influences of consumer browsing and purchasing behavior when...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/86391627488897604504 |