Sense of Virtual Brand Community: Antecedents and Consequences.
碩士 === 國立臺北大學 === 企業管理學系 === 96 === A Virtual Brand Community is a community which contains a customer-centric structural social relation toward a specific brand among members through internet primarily. Moreover, a brand community with a powerful sense of community would generally bring greater val...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04314366811851525578 |