The Brand Building Process and Management of SMEs-Based on Resource-Based Perspective
碩士 === 國立臺北大學 === 企業管理學系 === 96 === There are many unique SMEs in Taiwan, although they don’t have rich resources. They still can succeed build brand under limited resource and sale products in the world. When reviewing the SMEs and brand related literature, there is still little research about this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81107145896789212678 |