The Influences on Purchase Intention Caused by the Effects of the Consistency of Country-of-Origin's Effect, Self-Congruity and Brand Image ─ The Consumer Behavior of N-Generation in Luxury Goods
碩士 === 國立臺北大學 === 企業管理學系 === 96 === It has become a growing market for the young consumers in luxury goods in recent years. Several companies in this business have tried to develop this new market aggressively in order to create new image for their old brands. Meanwhile, globalization has induced th...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56660532892836933034 |