An Exploratory Study of the Effects of Internet Forums on Consumers' Buying Behaviour – College Students’ Cell Phone Purchasing as Example

碩士 === 國立臺北教育大學 === 教育傳播與科技研究所 === 96 === “Mobile phone forum” is an online forum (Virtual Community, Boards, BBS, etc.) to be used in sharing information, comments, and allowing mobile phone users to interact with each other. The Taiwan Internet user will first take into consideration information f...

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Bibliographic Details
Main Authors: Jun-Xian Zhang, 張濬憲
Other Authors: 李宗薇
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/07712261067397230782