Assessing the Service Quality of the Group Casualty Assessing the Service Quality of the Group Casualty Study of National Taiwan Ocean University

碩士 === 國立臺灣海洋大學 === 航運管理學系 === 96 === Abstract This paper is a study on the service quality of the student group casualty insurance offered by the Cathay Life Insurance using SERVQUAL scale.It also examines the validity of SERVQUAL model applying to the measurement for the service quality of stud...

Full description

Bibliographic Details
Main Authors: Hung-Ching Teng, 丁宏經
Other Authors: Kee-Kuo Chen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/30330975542243550252