A Study of Using Quality Function Deployment on the CRM Solutions : The Case of a Domestic Chain Shoe Store
碩士 === 國立臺灣海洋大學 === 航運管理學系 === 96 === The main purpose of this paper is using the Quality Function Deployment to the Customer Relationship Management (CRM). Besides, this study primarily delves into the customers’ needs of implementing CRM, and then transfers these needs into the technical demands t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37054839128516108377 |