A Study on Marketing Activities of the Super Basketball League Teams-A Case of Taiwan Beer Basketball Team
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 96 === To get advantage in competition and to attract the target market efficiently, managers of professional sports should use modern management conceptions, thus, marketing becomes an important issue. For the sustainable development of professional sports, sport...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56954910240256269366 |