Experiencing Basketball from Your Heart: The Relationship between Experiential Marketing and Brand Equity in Super Basketball League
碩士 === 國立臺灣師範大學 === 運動與休閒管理研究所 === 96 === Nowadays is a customer-oriented age. Customers have been regarded as an important asset to a company, and how to find out and keep long-term relationship with key customers has become an essential issue for the operation of business. In the sports field, ath...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/eety6y |