The Influence of the Depth of Refund on the Believability of Price-Matching Guarantees
碩士 === 國立臺南大學 === 教育經營與管理研究所 === 96 === It can be seen that the retailing environment nowadays is more capricious and changeable, and consumers facing more and more service and product choices have sophisticated decision-making process. For retailers, they use repeatedly updated marketing approaches...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/45509543924203683019 |