An effect study of spectator motive on emotional attachment and loyalty
碩士 === 國立臺灣體育學院 === 休閒運動管理研究所 === 96 === The purposes of this study were to examine the professional baseball fans among characteristics, differences, and relationships of spectator's motivation, emotional attachment and loyalty in Taichung arena. The results can serve as baseball team owner...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/95858627599222357590 |