Motivation and Loyalty Study for Basketball Fans’ Interest in Super Basketball League
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 96 === This study aimed to probe into the relationships among the motive, psychological attachment and loyalty for Taiwan basketball fans’ interest in Super Basketball League. In this study, we constructed a model according to literature review and applied AMOS 7....
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/14755015552972746946 |