A Study on Spectator Motivation, Team Identification and Purchase Intention of College Students Watching NBA in Taichung Area
碩士 === 國立臺灣體育學院 === 運動管理學系碩士班 === 96 === The purpose of this study was to explore spectator motivation, team identification, and purchase intention of college students who watch National Basketball Association games. Questionnaire consisted of “Scale of NBA spectator motivation,” “Scale of conside...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/47882538104569446609 |