The Impact on the Market of New Product Launch Strategies and New Product Performance―An Empirical Study of the Sports Goods Industry in Taiwan
碩士 === 國立臺灣體育大學(桃園) === 休閒產業經營學系碩士班 === 96 === Given the recent years of prosperity in sport industry, the domestic sports goods industries have followed such tendency resulted into their merchandise varieties. However, earlier researchers of launch strategies and new product performance provided la...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/85044867891018453712 |