Customer Relationship Management Practices and Service Flexibilities: An Empirical Study of Taiwan’s Banking Industry

碩士 === 國立臺北商業技術學院 === 商學研究所 === 96 === Nowadays, the changing environment makes flexibility one of the competitive priorities that most service firms have to decide on. The literature has suggested the development of flexibility to cope with the dynamic changes and the increasingly uncertain competi...

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Bibliographic Details
Main Authors: Peng, Hsin-ying, 彭馨瑩
Other Authors: Chang, Shih-Chia
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/97329785812622169703