The impact of Benefit, Asset specificity, Online word-of-mouth, and Brand awareness on consumers’repurchase intention in Internet shopping
碩士 === 國立臺北商業技術學院 === 商學研究所 === 96 === Taiwanese Internet shopping market grow rapidly and unlimitedly, related organizations forecasted that the amount of Taiwanese Internet shopping market value may exceed NTD 252.9 billion in 2008. However, firms are confronted some problems, such as low purc...
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| Format: | Others |
| Language: | zh-TW |
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2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77496426235941893044 |