Strategic Position and Tour Manager Performance Measurement Model in Travel Agency Industry
碩士 === 國立中山大學 === 國際高階經營管理碩士班 === 96 === This paper adopts a Balanced Scorecard conceptual model, further uses the Factor Analysis, and ANOVA method approach, to empirically measure the strategic position and tour manager performance of travel agencies. The theoretical model identifies an underlyin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/avr6fu |