The effect of online feedback mechanisms on online group-buying behavior
碩士 === 國立中山大學 === 資訊管理學系研究所 === 96 === Online group-buying means that a crowd of consumers combine with each other and massively purchase a certain object, and therefore can attain to a lower price(Kauffman et al. 2002). In group-buying transaction model, consumers usually recognized the risks speci...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/e8d99r |