Valuing Resale Price Maintenance: Using the Real Options Approach
博士 === 國立中山大學 === 財務管理學系研究所 === 96 === Manufacturers use resale price maintenance (RPM) for a variety of reasons. In a conventional market setting, when factory price is fixed, profit is maximized by ensuring the lowest possible retail price. The higher retail price ensured by RPM mean a lower quant...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2007
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t7924k |