品牌價值與企業資源投入、經營績效指標之相關性研究

碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Interbrand consulting group started a co-investigation with Business Week since 2001. They announced a top 100 brand list which consists of brands possess greatest brand values. Brand has been an attention-grabbing issue for a decade. In 2003, Bureau of Foreign...

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Bibliographic Details
Main Authors: Po-chih Kuo, 郭柏志
Other Authors: Hsien-tang Tsai
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/jjg9gf