The effect of customers’ subjective cognition and innovation on Taiwan IT brand extension
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === When the corporations in Taiwan technology industry precept that building a brand is truly the way of gaining profit in the long time, there are some of the biggest OEM firms stepped out from their OEM field, and started to create their own brand names. After a...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2t5ye5 |