低導入價格對消費者知覺品質與購買意圖之影響--訊號理論之應用
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === “Introductory Price” is a quality signal used in the service introductory period, implying consumers that introductory price brought the loss to service providers. Consumers will guess service providers wish them repurchase the service to recover their loss, so...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7b4f3j |