Research on the effect of fantasy message on consumer purchase
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === “Consumer fantasy” is defined as consumers consume something for the sake of getting closer to or fulfilling his/her fantasies. Researchers focused on discussing specific products or services with this topic, most of them applied qualitative methods to understa...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3y4457 |