A study on the Impact of Service Quality by means of Theme Marketing - An Example of a Chain Motel
碩士 === 國立中山大學 === 企業管理學系研究所 === 96 === Abstract In this study the marketer of a chain motel had tried to differentiate from its competitors by means of theme marketing and the marketer believed by this way the motel can improve service quality and consumer satisfaction. The research framework is bas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qh464c |