A Study on the Effects of Product Involvement, Perceived Risk, and Information Dissemination on Purchasing Intention : A Case Study on Fruits Vinegar in Taichung Wine Factory
碩士 === 國立屏東科技大學 === 農企業管理系所 === 96 === Because of living conditions improved, the output of the functional food and consumer market grow up continuously. The vinegar is among one of the healthy beverage. Some researches pointed out, there are close relations among consumer’s product involvement, ris...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/05966768743109035138 |