A research exploring Consumer Characteristics, Website Characteristics, Internet Marketing Characteristics and Reference Groups on the purchasing Intention through Internet
碩士 === 國立屏東科技大學 === 高階經營管理碩士在職專班(EMBA) === 96 === Along with gradual increase in the Internet use of the global population, the Internet has become a part of life for modern people. As the Internet marketing grows rapidly, consumers have new options in the Internet shopping. This trend has caused ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77087045298439561223 |