Constructing A Model of Online Service Recovery Quality-Based on The Gaps of Service Failure

碩士 === 國立屏東科技大學 === 企業管理系所 === 96 ===   Following the mature of E-business and web marketing service, developing a online service recovery quality (SRQ) policy has been a necessary topic. Based on online service view, this study attempts to explore online customer behavior and its impacts on the rel...

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Bibliographic Details
Main Authors: Wu, Ying-Yao, 吳映瑤
Other Authors: Liaw, Shu-Yi
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/72609573052870417269