Explore the Drivers of Consumer ’s Experience Value and their Effects on Customer Satisfaction.

碩士 === 國立屏東科技大學 === 企業管理系所 === 96 === Consumer satisfaction is a immediate response value of use product in a special occasion. Let consumer can indulge in the process of consumption and produce cheerful. Finally, it can stay life-enhancing memories in consumer’s heart. So, consumer satisfaction is...

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Bibliographic Details
Main Authors: Cheng-Chang Chang, 張正昌
Other Authors: Ching-Lung Shen
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/26454298434266523093