The Impact of the Promotion Program for the Liberalization of Taiwan Visits by People from the Mainland Area on International Tourist Hotels’ Performance
碩士 === 國立屏東科技大學 === 企業管理系所 === 96 === This study applies the BCG matrix from the market share and growth rate. The Government’s policy that allows mainlanders to come to Taiwan as tourists in 2002, affects the operating performance of the international tourist hotels in Taiwan. And through the imple...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79863272032602130271 |