Study on product attributes and market segmentation of ornamental fish in Taipei and Kaohsiung cities, Taiwan

碩士 === 國立屏東科技大學 === 水產養殖系所 === 96 === Abstract The purposes of this study were to probe the reality of ornamental fish consumer behavior aiming at the ornamental fish consumers. The survey is to understand what product attributes of consumers would consider for purchasing ornamental fish and to use...

Full description

Bibliographic Details
Main Authors: Kai-Li Liou, 劉開立
Other Authors: Shinn-Pyng Yeh
Format: Others
Language:zh-TW
Published: 2008
Online Access:http://ndltd.ncl.edu.tw/handle/06781011751607377353