The research of relationship between the media marketing and the life style of audiences in Penghu area
碩士 === 國立澎湖科技大學 === 服務業經營管理研究所 === 96 === Now, Internet has become important communication medium. Most local media owners have difficulty in identifying the right cross-media integration strategy. So far, audience segmentation is one of the core tools that enable communication and marketing planner...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57201269840741397630 |