The Effects of Integrated Marketing Communication Increase Cell Phone Awareness and Perceived Value
碩士 === 國立屏東商業技術學院 === 行銷與流通管理系 === 96 === Recently, mobile phone’s technology industry is developed quickly that first generation mobile phone systems until third generation mobile phone systems which it provide with video function, become necessary communication tools in life. Facing with variety m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2008
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| Online Access: | http://ndltd.ncl.edu.tw/handle/92617632487506072691 |